PL | Design - Resson Ag-Tech Website

Year

2022

Technologies

Gatsby
React
GraphQL
HTML
SASS
JavaScript
BootStrap

Roles

Project Management
UI/UX Design
Front-End Programming

Project Overview

The proposed project is to develop a client facing website for Resson. They are creating predictive data technologies for agriculture by using a combination of satellite imagery and ground cameras to improve crop yield and supply chain management.

The client will benefit from a modern redesigned website which will target their ideal customer. The website will be developed to be easily updated by the client.

The goal is to design, code and implement a fast preforming and professional public-facing static website that meets the client’s business requirements.

Landing page for Resson Agtech.

User Personas

Stephen (Exec. Supply Chain and Production)

Stephen is responsible for the managing a large food manufacturing facility. Sometimes the predicting yield and crop availability for their production needs can be less accurate. In order to continually run production at full capacity and efficiency, alternatives could be explored.

He would be open to exploring new potential technologies which could offer more accurate and more complete data. With better data, Stephen and his team could make better and faster decisions.

Brooke (Agronomist)

Brooke is a seasoned agronomist who works for a large agricultural producer. She has been tasked with researching new technologies that may better offer solutions to better identify many issues related to production.

She is looking for better ways to reduce crop loss, identify deficiencies, reduce water usage, pets and disease management, and more targeted field checks. Brooke also would benefit for complete information for reporting.

Logo Design

Wireframes

Lofi wireframes were designed to help establish overall site content.

Prototype

Hifi prototype designs allowed refinement to align with brand and offering.

Product

Reflection

This project was a great experience working with a very interesting client, researching the AgTech industry and building a new web presence from start to finish.

This involved going through the whole process from discovery, writing use cases, defining the business requirements, building user flows, contributing to the written content, designing mockups to building the finished responsive website. It involved communication, research, design, problem solving, reiteration, to deliver the best end product to the client.